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Privacy Policy

Last updated: 7 July 2026

Welcome to Entryprep. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how Generation Lambda Factor, Unipessoal Lda ("we", "us", "our") collects, uses, stores and shares personal information when you use our website www.entryprep.com and our related services.

1. Data Controller

Generation Lambda Factor, Unipessoal Lda
Rua General Joaquim Maria Neto, 1
5300-284 Bragança, Portugal
Email: [email protected]
Phone: +351 936 347 765

2. What Personal Data We Collect

2.1 Information You Provide Voluntarily

Basic contact information:

  • Name
  • Email address
  • Phone number
  • Country
  • Target programme (MBA / MSc)

Student-related information (if you request coaching):

  • Educational background
  • Test scores
  • Target programmes or schools
  • Learning preferences and goals

Enrolment & payment information (future use): Payment details may be processed by third-party payment providers only.

Communications: Messages sent through contact forms, email, or WhatsApp.

2.2 Information Collected Automatically

We automatically collect certain data when you visit our website:

  • IP address (anonymised when possible)
  • Browser and device information
  • Pages visited, clicks, and navigation
  • Time spent on pages
  • Traffic sources and campaign parameters (UTMs)
  • Advertising interaction data (Google Ads, Meta Ads)

This data loads only after consent via Cookiebot and Google Consent Mode V2.

2.3 Information from Third-Party Integrations

Google Analytics 4: interaction metrics, demographics (if consented).

Google Ads: conversion tracking and remarketing audiences.

Meta / Facebook Pixel: conversions and ad performance metrics.

Microsoft Clarity: aggregated usage analytics (heatmaps, session behaviour).

n8n automations: secure processing of form submissions.

Entryprep learning platform: account creation and access to the lessons and materials.

3. Why We Process Your Personal Data

3.1 Service delivery

  • Responding to enquiries
  • Providing the free training, coaching and study consulting
  • Creating your account and giving you access
  • Personalised study guidance

Legal basis: Contract or pre-contractual steps.

3.2 Analytics & performance

Understanding how users interact with our website to improve functionality.

Legal basis: Consent.

3.3 Marketing and remarketing

Showing relevant ads through Google Ads and Meta Ads.

Legal basis: Consent.

3.4 Educational emails & newsletter

If you sign up or subscribe, we may send updates, your access link and educational content.

Legal basis: Consent.

3.5 Security & legal

Fraud prevention, logs, and compliance with EU regulations.

Legal basis: Legitimate interest & legal obligations.

4. Cookies and Consent

This website uses Cookiebot to manage your cookie preferences.

Cookiebot automatically blocks all non-essential cookies until you consent.

For more details, see our Cookie Policy. You can update your preferences anytime using the Cookie Settings link in the footer.

5. Sharing Your Personal Data

We never sell your personal data. We share it only with:

  • Cloudflare (hosting and website infrastructure)
  • Google Ireland / Google LLC (Analytics, Ads, Tag Manager)
  • Meta Platforms Ireland
  • Microsoft (Clarity)
  • Cookiebot (Cybot A/S)
  • n8n (workflow processing)
  • Amazon Web Services — Amazon SES (email delivery)
  • The Entryprep learning platform (account & course delivery)

All third parties follow GDPR requirements and Standard Contractual Clauses where applicable.

6. International Data Transfers

Your data may be transferred outside the EU when required by third-party tools (e.g. Google, Meta, Amazon Web Services). All transfers follow GDPR safeguards and Standard Contractual Clauses (SCCs).

7. Data Retention

We keep data only for as long as necessary:

  • Contact submissions: 12–24 months
  • Analytics data: 14 months
  • Student-related data: service duration + up to 2 years
  • Legal / financial data: up to 10 years
  • Marketing communications: until consent is withdrawn

8. Your GDPR Rights

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing (including marketing)
  • Data portability
  • Withdraw consent
  • File a complaint with the CNPD (Comissão Nacional de Proteção de Dados)

To exercise your rights, contact us at [email protected].

9. Security Measures

  • HTTPS encryption
  • Secure hosting (Cloudflare)
  • Access control for personal data
  • Monitoring and logging
  • Automated cookie blocking via Cookiebot

While we apply industry best practices, no online service is completely risk-free.

10. Third-Party Links

Our website may link to external pages (e.g. our YouTube channel, WhatsApp, or GMAT resources). We are not responsible for their privacy practices; their own policies apply.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated date will always be shown at the top of the page.

12. Contact Us

If you have any questions about this Privacy Policy or data protection, contact:

Generation Lambda Factor, Unipessoal Lda
Rua General Joaquim Maria Neto, 1
5300-284 Bragança, Portugal
Email: [email protected]
Phone: +351 936 347 765