Privacy Policy
Last updated: 16 February 2025
Welcome to EntryPrep. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how Generation Lambda Factor, Unipessoal Lda (“we”, “us”, “our”) collects, uses, stores, and shares personal information when you use our website www.entryprep.com and our related services.
1. Data Controller
Generation Lambda Factor, Unipessoal Lda
Rua General Joaquim Maria Neto, 1
5300-284 Bragança, Portugal
Email: madeira.andreia@gmail.com
Phone: +351 936 347 765
2. What Personal Data We Collect
2.1 Information You Provide Voluntarily
Basic contact information:
- Name
- Email address
- Phone number
- Country
Student-related information (if you request coaching):
- Educational background
- Test scores
- Target programs or schools
- Learning preferences and goals
Enrollment & payment information (future use): Payment details may be processed by third-party payment providers only.
Communications: Messages sent through contact forms, email, or scheduling tools.
2.2 Information Collected Automatically
We automatically collect certain data when you visit our website:
- IP address (anonymized when possible)
- Browser and device information
- Pages visited, clicks, and navigation
- Time spent on pages
- Traffic sources
- Advertising interaction data (Google Ads, Meta Ads)
This data loads only after consent via Cookiebot and Google Consent Mode V2.
2.3 Information from Third-Party Integrations
Google Analytics 4: Interaction metrics, demographics (if consented).
Google Ads: Conversion tracking and remarketing audiences.
Meta/Facebook Pixel: Conversions and ad performance metrics.
YouTube embeds: Interaction data when videos are played.
N8N automations: Secure processing of form submissions.
3. Why We Process Your Personal Data
3.1 Service delivery
- Responding to enquiries
- Providing coaching and study consulting
- Scheduling sessions
- Personalised study guidance
Legal basis: Contract or pre-contractual steps
3.2 Analytics & performance
Understanding how users interact with our website to improve functionality.
Legal basis: Consent
3.3 Marketing and remarketing
Showing relevant ads through Google Ads and Meta Ads.
Legal basis: Consent
3.4 Newsletter (future use)
If you subscribe, we may send updates and educational content.
Legal basis: Consent
3.5 Security & legal
Fraud prevention, logs, and compliance with EU regulations.
Legal basis: Legitimate interest & legal obligations
4. Cookies and Consent
This website uses Cookiebot to manage your cookie preferences.
Cookiebot automatically blocks all non-essential cookies until you consent.
For more details, see our Cookie Policy.
You can update your preferences anytime using the Cookie Settings link.
5. Sharing Your Personal Data
We never sell your personal data. We share it only with:
- Webflow (hosting and website infrastructure)
- Google Ireland / Google LLC
- Meta Platforms Ireland
- Cookiebot (Cybot A/S)
- N8N (workflow processing)
- Email service providers
All third parties follow GDPR requirements and Standard Contractual Clauses where applicable.
6. International Data Transfers
Your data may be transferred outside the EU when required by third-party tools (e.g., Google, Meta). All transfers follow GDPR safeguards and Standard Contractual Clauses (SCCs).
7. Data Retention
We keep data only for as long as necessary:
- Contact submissions: 12–24 months
- Analytics data: 14 months
- Student-related data: service duration + up to 2 years
- Legal/financial data: up to 10 years
- Marketing communications: until consent is withdrawn
8. Your GDPR Rights
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing (including marketing)
- Data portability
- Withdraw consent
- File a complaint with the CNPD
To exercise your rights, contact us at: madeira.andreia@gmail.com
9. Security Measures
- HTTPS encryption
- Secure hosting (Webflow)
- Access control for personal data
- Monitoring and logging
- Automated cookie blocking via Cookiebot
While we apply industry best practices, no online service is completely risk-free.
10. Embedded Content (YouTube)
YouTube may collect device and interaction data when videos are played. YouTube embeds load only after you consent via Cookiebot.
11. Third-Party Links
Our website may link to external pages (e.g., GMAT resources). We are not responsible for their privacy practices.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The updated date will always be shown at the top of the page.
13. Contact Us
If you have any questions about this Privacy Policy or data protection, contact:
Generation Lambda Factor, Unipessoal Lda
Rua General Joaquim Maria Neto, 1
5300-284 Bragança, Portugal
Email: madeira.andreia@gmail.com
Phone: +351 936 347 765
